Stimojis. Socially crafted.
Stimorol is the gum that gives you Mouth and Mind Refreshment. It’s a scientific fact that chewing gum improves mental focus and improves brain functionality.
Our brief – to launch the “Mouth & Mind Refreshment” brand position into the SA millennial market without a campaign budget, Mahala.
We broke it down like this: our mouth is the instrument we use to speak/communicate. But in this day and age, we text, use emojis or images. We even speak Fanagalo.
Let’s refresh the way South Africans text by creating Stimojis – reengineered, redesigned, home-grown Emojis that are super local and something we can use to really express ourselves like only we know how. Slang and truly local phrases became our visual thesaurus. Boom chakalaka.
It’s a Fanagalo emoji pack. Ne.
Stimojis was launched into social media and embraced by our fans, being shared and used on various platforms. It was then time to refresh the mind. Using our uniquely designed, bespoke Stimojis we created a series of topical riddles. Fans were asked to crack these riddles for a chance to WIN prizes.
Through totally relevant, local emoji designs and the use of them in clever riddles, we not only landed Stimorol’s “Mouth & Mind Refreshment” position, we refreshed how South Africans ‘spoke’ to each other on Twitter and Facebook. Now that’s refreshing!